Engagement Rate
(Likes + Comments + Shares + Reposts) ÷ Followers × 100
Benchmarks adjust automatically based on their follower count.
What you are looking for
Not the biggest accounts — the most consistent ones. A page with 50K and 5% ER is worth more to study than one with 500K and 0.4%.
Social Blade growth guide
OUTSTANDING +1500/day · GOOD 500–1500 · REGULAR 100–500 · BAD declining
Think outside your niche
Some of the best ideas come from studying pages in a completely different niche. A pet page might have a hook style that works perfectly for a healing page.